Gold Hat: Badges? I can remember my mom buying us the school pack of individual servings of Fritos for lunch. They ran a promo and there was a free Frito Bandito pencil eraser in the pack ours was blue. I think I wound up chewing his hat off hey I was about 6 yrs old but I wish I had it today, might be worth.
RW-in-DC: Ha, thanks for catching that. I often forget to double check the title for typos, being so focused on the main content. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. The Frito Bandito.
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Retroist states that the Frito Bandito replaced Frito Kid, a blond cowboy-child seen in ads lassoing people into having Fritos chips with their lunch. The Bandito, according to Toonopedia , was outfitted with a sombrero and bandoleras full of bullets, and was voiced by Mel Blanc of Bugs Bunny fame.
The early version of the Frito Bandito also featured beard stubble, a gold tooth, and a pair of six-shooters. He had only one motivation in life: to steal your bag of Fritos. Who knows why Frito-Lay decided to replace a kid cowboy with a Mexican bandit — if the Frito Bandito was an attempt to lend authenticity to a product inspired by a Mexican snack , then the company really missed the mark. The groups said the ad campaign carried the "racist message" that Mexicans were "sneaky thieves," according to a paper published online by Austin Community College.
A Short Course in International Marketing Blunders quoted a Frito-Lay executive out of a Newsweek article from that time: "We don't need the flak if the Bandito wasn't selling Fritos," but the Bandito must have been doing his job well, as Frito-Lay accepted quite a bit of flak. Even decades later, Frito-Lay seemed to stand by the mascot. The paper from Austin Community College quotes Frito-Lay spokeswoman Lynn Markley, who wouldn't discuss the Bandito except to say, "We ended the Frito Bandito [campaign] several years ago — even though it was well received.
They used that survey to claim that 85 percent of people of Mexican descent were okay with the cartoon character, and only 8 percent were offended via Dallas Observer. In an attempt to appease critics, Frito-Lay gave the Bandito a shave, erased the gold tooth, and put away his guns via Toonopedia.
The guns were deemed insensitive after the assassination of Senator Robert F.
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